Positioning Brands for Market Leadership
Before and AftersWinning in today’s market isn’t just about having a great product, it’s about positioning your brand as the clear choice. Whether it’s a complete rebrand, a sharper identity, or a strategic repositioning, our work helps brands attract the right customers and outmaneuver the competition.

ADSWIZZ
AdsWizz needed stronger positioning within the SiriusXM audio network. Fazer sharpened their messaging to establish them as the leading force in digital audio advertising, de-positioning generic ad tech platforms that lack deep expertise.

LUMENALTA
Lumenalta’s brand didn’t reflect the power of its software. Fazer revamped its identity to communicate speed and clarity, de-positioning traditional enterprise platforms as overly complex and inefficient.

PARTNERCENTRIC
Affiliate marketing firms often rely on volume over strategy. Fazer rebranded PartnerCentric as the leader in performance-driven partnerships, de-positioning competitors as transactional and ineffective.

RELATIVITY
We refined Relativity’s positioning to emphasize their strategic influence in brand building and media, de-positioning traditional PR firms as outdated and disconnected from today’s fast-moving business landscape.

TRAVLY
Travly needed a more cohesive digital experience to drive engagement. Fazer built a clear, strategic messaging framework, de-positioning competitors with disjointed booking processes and reinforcing Travly’s seamless user journey.

ARCHITECT PARTNERS
As big banks entered crypto, Architect Partners needed to protect its position. Fazer reinforced their deep industry expertise, de-positioning traditional financial firms as latecomers lacking credibility.

WELLTRACK
The mental health space is crowded with quick-fix solutions. Fazer repositioned Welltrack around long-term clinical outcomes, de-positioning competitors as impersonal and ineffective.

MATTER HEALTH
Matter Health needed a brand that reflected both care and expertise. Fazer developed a positioning strategy that helped them raise $35M, de-positioning outdated healthcare models that fail underserved communities.

NEFCO
NEFCO wanted to modernize while reinforcing its market dominance. Fazer refined their identity and messaging, de-positioning slower, transactional suppliers that fail to support contractors.

QUESTIS
Most financial wellness brands offer surface-level tools. Fazer repositioned Questis as the only system built for real financial behavior change, de-positioning competitors as ineffective and outdated.

VAULT
Vault needed a bold, human brand to stand apart from traditional financial firms. Fazer refined their messaging to emphasize approachability and clarity, de-positioning outdated institutions as rigid and inaccessible.