Branding Strategies

De-positioning: The Most Effective Way to Position a Brand in Market

Ask not how your branding agency can help you change the world. Ask how your branding agency can help grow your business.

 

My twenty-plus years career running branding agencies have taught me what works and what doesn’t work in terms of positioning a business for growth. Many trends, perspectives, and buzzwords come and go. New ones continually pop up.

 

You’ve heard of approaches like disruption, differentiation, relevance, unique selling propositions, and personalization. But today, what you hear the most is brand purpose. Not just the what, how, or who the brand is, but the “why” you should care and how it makes the world a better place. This “why” is supposed to align with something bigger, which is more important than the straightforward selling of products.

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Engage with our expert brand strategists and visionary creatives. Together, we’ll uncover tailored strategies, weaving your brand’s narrative into a tapestry of growth and impact. Your vision, our expertise. Let’s co-create a compelling brand journey together.

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Todd Irwin

tirwin@fazer.agency

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Jake Wengroff

jwengroff@fazer.agency

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