Branding Strategies

De-positioning: The Most Effective Way to Position a Brand in Market

Ask not how your branding agency can help you change the world. Ask how your branding agency can help grow your business.

 

My twenty-plus years career running branding agencies have taught me what works and what doesn’t work in terms of positioning a business for growth. Many trends, perspectives, and buzzwords come and go. New ones continually pop up.

 

You’ve heard of approaches like disruption, differentiation, relevance, unique selling propositions, and personalization. But today, what you hear the most is brand purpose. Not just the what, how, or who the brand is, but the “why” you should care and how it makes the world a better place. This “why” is supposed to align with something bigger, which is more important than the straightforward selling of products.

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Your partner in brand advancement.

We are an award-winning team of brand strategists, designers, writers, managers, market researchers, and consultants with decades of experience working with some of the world’s biggest brands and innovative companies.

 

We do brand strategy, identity design, visual storytelling, creative, and consulting work for companies across every sector.

 

  • Brand Strategy
  • Visual Identity and Design
  • Brand Architecture
  • Creative Campaigns
  • Brand Narrative
  • Brand & Product Naming
  • Brand Messaging
  • Brand and Creative Consulting

 

We work for companies of all sizes, including Fortune 500s, SMBs, VCs, PEs, and early-stage venture-backed start-ups.

 

We exist to give companies the strategic branding and creative guidance they need to deliver performance and make meaning of their existence.

Our Core Team

Todd Irwin Chief Strategy Officer
Tom Laplaige Strategy Director
Mark Jackson-Weaver Design Director
Ashley Crane Accounts Director
Erin Fierst Senior Brand Strategist
Rachel Cecil Account Manager
Remy Smidt Brand Strategist
Saleenah Saint Louis Designer