Branding Strategies

De-positioning: The Most Effective Way to Position a Brand in Market

Ask not how your branding agency can help you change the world. Ask how your branding agency can help grow your business.


My twenty-plus years career running branding agencies have taught me what works and what doesn’t work in terms of positioning a business for growth. Many trends, perspectives, and buzzwords come and go. New ones continually pop up.


You’ve heard of approaches like disruption, differentiation, relevance, unique selling propositions, and personalization. But today, what you hear the most is brand purpose. Not just the what, how, or who the brand is, but the “why” you should care and how it makes the world a better place. This “why” is supposed to align with something bigger, which is more important than the straightforward selling of products.

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Hello, we're Fazer.

We are strategists, designers, writers, managers, researchers, and consultants with 35+ years of experience working with some of the world’s biggest brands and most innovative companies.


We do branding, creative, and consulting work for companies across every sector.


  • Brand Strategy
  • Visual Identity and Design
  • Brand Architecture
  • Creative Campaigns
  • Brand Narrative
  • Brand & Product Naming
  • Brand Messaging
  • Brand and Creative Consulting


We work for companies, including Fortune 500s, SMBs, VCs, PEs, and many start-ups.


We exist to give companies the strategic and creative guidance they need to make meaning of their existence.

Our Core Team