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Brand Strategy for Competitive Advantage

THE BEST BRAND WINS.

Differentiation doesn’t win. Solving does. The best brands earn loyalty by solving real customer pain points better than anyone else. That’s what makes them hyper-relevant, and competitors forgettable. It’s a methodology called De-Positioning. It’s what we do, and it works.

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  • Verizon
  • DataSet
  • Bangolufsen
  • Mondelez
  • Nikon
  • Starbucks
  • lumenalta
  • Cynthia Rowley
  • Marriott
Fazer Methodology

DE-POSITIONING: THE NEW BRAND PLAYBOOK

Our proprietary methodology, De-Positioning, disrupts markets by solving key “hero customer pain points.” This innovative approach creates powerful brand strategies and integrated brand platforms that deliver sustainable competitive advantage.

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AREA OF SPECIALTY

BRANDING FOR FORTUNE 500s

  • Client

    Verizon

  • Industry Technology
  • Services

    Brand Strategy, Brand Positioning, Brand Architecture, M&A Brand Strategy, Messaging, Brand Story, Visual ID and Graphic Systems, Illustration and Animation, Collateral Design, Website Design, and Brand Consulting

Case Study
AREA OF SPECIALTY

BRANDING FOR STARTUPS & SMBs

  • Client

    PartnerCentric

  • Industry Consultancies
  • Services

    Brand Positioning, Narrative, Story, Tone of Voice, Visual ID and Graphic Systems, Key Messaging, Website Development & Design, Social Collateral

Case Study
AREA OF SPECIALTY

BRANDING FOR MERGERS & ACQUISITIONS

  • Client

    DataSet

  • Industry Technology
  • Services

    Brand Strategy, Brand Positioning, Messaging, Brand Story, Visual ID, Design System, Illustration and Animation, Website Design

Case Study

“Fazer guided our major brand transformation with unmatched intelligence, creativity, and support. Their innovative solutions propelled our brand to new heights. No other agency has set us up for success like they have.”

Christi Sodano Head of Marketing, Lumenalta

“Fazer is integral to our business. Their unmatched ability to grasp our complex product ecosystem and capitalize on market opportunities refined our brand into a clear, concise, and badass identity. Fazer is family.”

Justine Benjamin Global Head of Marketing, SiriusXM-AdsWizz

“Fazer’s brand strategy profoundly impacted our business. They guided us through M&A opportunities with invaluable insights, enhancing customer relevance and market positioning. Their guidance significantly benefited our growth and competitiveness.”

Andy Kramer President, Questis

“Fazer immersed themselves in our complex organization and crafted a sharp strategic platform to communicate our value. From sales alignment to marketing copy, our new positioning and language strategy has delivered big wins.”

Monica Jaburg Head of Communications, CEBA

FAZER HAS:

Harnessed the Sound of Luxury. Defined an AdTech Audioverse. Focused in on Clean Energy Impact. Brought Radical Engagement to Tech Dev. Sharpened PR’s Relative Angles. Synthesized Affiliate Marketing Management. Lassoed Live Data. Architected a Behavioral Health Ecosystem. Put the Social in Travel. Modernized Mental Health Testing. Gotten Methodical with Crypto M&A. Prepped Public Transportation for Magnetic Levitation.

  • 100+ YEARS

    Proven leadership in strategy, brand, and category design.

  • BUILT FOR SPEED

    A modern virtual model that moves as fast as your market.

  • 25+ EXPERTS

    Senior talent only. No handoffs. No fluff. Just outcomes.

FEATURED INSIGHT

Stop Confusing Outcomes With Strategy

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