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Global Brand Strategy Firm

ENGINEER BRAND ADVANTAGE.

High performing brands don’t sell. They solve. The competitive position belongs to the brand that owns the customer’s core problem most completely. Not the most creative brand. Not the most differentiated one. The one that solves what matters most.

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  • Verizon
  • DataSet
  • Bangolufsen
  • Nikon
  • Starbucks
  • lumenalta
  • Cynthia Rowley
  • Marriott
FAZER METHODOLOGY

HOW BRAND ADVANTAGE IS BUILT.

Behavioral buying science proves that customers evaluate brands based on one thing only. Which brand solves their core problem the best. The brand that owns that solution completely, doesn’t just stand out, it suppresses every competing signal in the customer’s mind. That’s the science. De-Positioning is the methodology built to operationalize it. The result is a brand positioning competitors can’t match.

Explore the methodology
CASE STUDY

RECLAIMING ICONIC STATUS

  • Client

    Bang & Olufsen

  • Industry

    Consumer Electronics / High-End Audio

  • Services

    Brand Positioning, De-Positioning, Brand Messaging, Brand Identity, Tone of Voice, Design, Graphic Systems, Brand Consulting

Case Study
CASE STUDY

BRANDING A SOCIAL-FIRST TRAVEL BOOKING ENGINE

  • Client

    Travly

  • Industry

    Travel

  • Services

    Brand Consulting and Positioning, Narrative, Tone of Voice, Brand Story Touchpoint Optimization, De-positioning, Key Messaging, Market Opportunity, Website Development & Design, Social Collateral

Case Study
CASE STUDY

FROM NEWCOMER TO NATIONAL CONTENDER

  • Client

    Monument Grills

  • Industry

    Household Appliance / Outdoor Cooking

  • Services

    Brand Positioning, De-Positioning, Brand Messaging, Brand Identity, Tone of Voice, Design, Graphic Systems, Brand Consulting, Website Design, Collateral Design, Advertising

Case Study

“Fazer guided our major brand transformation with unmatched intelligence, creativity, and support. Their innovative solutions propelled our brand to new heights. No other agency has set us up for success like they have.”

Christi Sodano Head of Marketing, Lumenalta

“Fazer is integral to our business. Their unmatched ability to grasp our complex product ecosystem and capitalize on market opportunities refined our brand into a clear, concise, and badass identity. Fazer is family.”

Justine Benjamin Global Head of Marketing, SiriusXM-AdsWizz

“Fazer’s brand strategy profoundly impacted our business. They guided us through M&A opportunities with invaluable insights, enhancing customer relevance and market positioning. Their guidance significantly benefited our growth and competitiveness.”

Andy Kramer President, Questis

“Fazer immersed themselves in our complex organization and crafted a sharp strategic platform to communicate our value. From sales alignment to marketing copy, our new positioning and language strategy has delivered big wins.”

Monica Jaburg Head of Communications, CEBA

FAZER HAS:

Harnessed the Sound of Luxury. Defined an AdTech Audioverse. Focused in on Clean Energy Impact. Brought Radical Engagement to Tech Dev. Sharpened PR’s Relative Angles. Synthesized Affiliate Marketing Management. Lassoed Live Data. Architected a Behavioral Health Ecosystem. Put the Social in Travel. Modernized Mental Health Testing. Gotten Methodical with Crypto M&A. Prepped Public Transportation for Magnetic Levitation.

  • ONE METHOD

    Proprietary. Science-backed. Proven across categories.

  • NO LAYERS

    Senior strategists only. No handoffs. No junior teams.

  • REAL PROOF

    From Fortune 500 to startups. Competitive markets won.

FEATURED INSIGHT ARTICLE

Apple Is Losing the AI Race on Purpose

Read the Article

SERIOUS ABOUT BRAND ADVANTAGE?

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