Branding Strategies

De-positioning: The Most Effective Way to Position a Brand in Market

Ask not how your branding agency can help you change the world. Ask how your branding agency can help grow your business.

 

My twenty-plus years career running branding agencies have taught me what works and what doesn’t work in terms of positioning a business for growth. Many trends, perspectives, and buzzwords come and go. New ones continually pop up.

 

You’ve heard of approaches like disruption, differentiation, relevance, unique selling propositions, and personalization. But today, what you hear the most is brand purpose. Not just the what, how, or who the brand is, but the “why” you should care and how it makes the world a better place. This “why” is supposed to align with something bigger, which is more important than the straightforward selling of products.

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Verizon

Transforming the World’s Biggest Telecom into a Technology Company

As a Telco, Verizon had been in the delivery service since its inception. Then, after conducting years of market research with one of the biggest business consultancies in the world, Verizon decided it was critical for their future success to create a digital media services company that offered end-to-end solutions for digital content providers. From this, Verizon Media was born.

Our objective was to help Verizon brand this new direction for the company. We embarked on deep-dive research into their market to find opportunity spaces that the future Verizon brand could own. We created brand positioning frameworks that allowed them to clearly communicate their new value and differentiators to multiple audience segments.

Following their new brand launch, Verizon sales teams closed multiple Fortune 500 clients. But most importantly, our brand positioning strategies laid the groundwork for what became the new Verizon masterbrand and has helped them dominate their sector.

 

What We Did

Brand Strategy, Brand Positioning, Messaging, Brand Story, Visual ID Systems, Illustration and Animation, Collateral Design, Website Design, and Brand Consulting

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