Connect with us Connect Fazer Icon
Global Brand Strategy Firm

THE BEST BRAND WINS.

Differentiation doesn’t win. Solving does. The best brands earn loyalty by solving real customer pain points better than anyone else. That’s what makes them ultra-relevant, and competitors forgettable. It’s a methodology called De-Positioning. It’s what we do, and it works.

Connect with us
  • Verizon
  • DataSet
  • Bangolufsen
  • Mondelez
  • Nikon
  • Starbucks
  • lumenalta
  • Cynthia Rowley
  • Marriott
Fazer Methodology

DE-POSITIONING: THE SCIENCE OF ULTRA-RELEVANCE

De-Positioning is our proprietary methodology that renders competitors irrelevant. By identifying and solving the customer’s most critical “Hero Pain Points,” we build brand strategies and platforms that create Ultra-Relevance—driving growth, strengthening equity, and delivering sustainable competitive advantage.

Learn more
CASE STUDY

RECLAIMING ICONIC STATUS

  • Client

    Bang & Olufsen

  • Industry

    Consumer Electronics / High-End Audio

  • Services

    Brand Positioning, De-Positioning, Brand Messaging, Brand Identity, Tone of Voice, Design, Graphic Systems, Brand Consulting

Case Study
CASE STUDY

DEMOCRATIZING AUDIO ADVERTISING

  • Client

    AudioGo

  • Industry Entertainment & Media
  • Services

    Brand Positioning, De-Positioning, Brand Messaging, Brand Identity, Tone of Voice, Design, Graphic Systems, Brand Consulting, Collateral Design, Environment Design, Advertising

Case Study
CASE STUDY

FROM NEWCOMER TO NATIONAL CONTENDER

  • Client

    Monument Grills

  • Industry

    Household Appliance / Outdoor Cooking

  • Services

    Brand Positioning, De-Positioning, Brand Messaging, Brand Identity, Tone of Voice, Design, Graphic Systems, Brand Consulting, Website Design, Collateral Design, Advertising

Case Study

“Fazer guided our major brand transformation with unmatched intelligence, creativity, and support. Their innovative solutions propelled our brand to new heights. No other agency has set us up for success like they have.”

Christi Sodano Head of Marketing, Lumenalta

“Fazer is integral to our business. Their unmatched ability to grasp our complex product ecosystem and capitalize on market opportunities refined our brand into a clear, concise, and badass identity. Fazer is family.”

Justine Benjamin Global Head of Marketing, SiriusXM-AdsWizz

“Fazer’s brand strategy profoundly impacted our business. They guided us through M&A opportunities with invaluable insights, enhancing customer relevance and market positioning. Their guidance significantly benefited our growth and competitiveness.”

Andy Kramer President, Questis

“Fazer immersed themselves in our complex organization and crafted a sharp strategic platform to communicate our value. From sales alignment to marketing copy, our new positioning and language strategy has delivered big wins.”

Monica Jaburg Head of Communications, CEBA

FAZER HAS:

Harnessed the Sound of Luxury. Defined an AdTech Audioverse. Focused in on Clean Energy Impact. Brought Radical Engagement to Tech Dev. Sharpened PR’s Relative Angles. Synthesized Affiliate Marketing Management. Lassoed Live Data. Architected a Behavioral Health Ecosystem. Put the Social in Travel. Modernized Mental Health Testing. Gotten Methodical with Crypto M&A. Prepped Public Transportation for Magnetic Levitation.

  • 100+ YEARS

    Proven leadership in strategy, brand, and category design.

  • BUILT FOR SPEED

    A modern virtual model that moves as fast as your market.

  • 25+ EXPERTS

    Senior talent only. No handoffs. No fluff. Just outcomes.

FEATURED INSIGHT

No Discounts. No Exceptions: Why Luxury Brands Never Sell ‘Sale’

Read the Article

HOW CAN WE HELP YOU?

Solve for X