Mountain Dew's Urban Branding Triumph: The DEWeezy Revolution
Mountain Dew, the third most popular soft drink in the US, has long been the beverage of choice for rural and suburban aficionados. Yet, when the ambition arose to tap into the urban heartbeat, they sought the expertise of an award-winning branding agency. Their aim? To amplify brand awareness in urban zones while staying true to their audacious brand DNA—synonymous with extreme sports and adrenaline-charged adventures.