Work >  Covalto

Bringing Small Business Credit into the Digital Current

  • Client


  • Industry Fintech
  • What We Did

    Brand Strategy, Naming, Visual Identity, Visual Design System

Covalto is the credit card extension of Credijusto, an online lender servicing small and mid-size businesses in Mexico. In strategic partnership with Want Branding, our job was to help introduce their new brand and product as an instantly recognizable beacon that delivered on the promise of futuristic technology for this growth market in Mexico.

The brand strategy we developed centered around creating a new brand that was simple and sophisticated and that small business owners could display and use as a point of pride. We sought to design a brand symbol that could stand on its own on a window, website or in a wallet. The forward slash icon we created paired with the letter C communicates a simple, optimized feeling of forward motion that embodies the Covalto brand purpose.

We centered our brand applications on a midnight blue primary color that connotes richness and sophistication. Serif all-caps typography delivers stature, prestige and trust. When taken as a whole, the covalto brand emanates the feeling of an elevated resource that business owners can trust.