Branding Strategies

De-positioning: The Most Effective Way to Position a Brand in Market

Ask not how your branding agency can help you change the world. Ask how your branding agency can help grow your business.


My twenty-plus years career running branding agencies have taught me what works and what doesn’t work in terms of positioning a business for growth. Many trends, perspectives, and buzzwords come and go. New ones continually pop up.


You’ve heard of approaches like disruption, differentiation, relevance, unique selling propositions, and personalization. But today, what you hear the most is brand purpose. Not just the what, how, or who the brand is, but the “why” you should care and how it makes the world a better place. This “why” is supposed to align with something bigger, which is more important than the straightforward selling of products.

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Vision Meets Vogue: Branding Cynthia Rowley's Eyewear Elegance

When Cynthia Rowley, a towering figure in the global fashion landscape, contemplated her foray into eyewear, she sought an award-winning branding agency to encapsulate her vision. With a core belief that fashion embodies a dynamic adventure, Rowley professed, “Fashion constantly transforms, and eyewear should be no exception.”

With her challenge at hand, we embarked on a fashion branding journey, aiming to mirror Rowley’s audacious fashion spirit into a brand narrative that would captivate and resonate. This venture wasn’t merely about launching a new range of frames. It involved curating a standalone e-commerce platform, intricately woven into the brand experience, ensuring every touchpoint echoed the brand’s ethos.

Our mission went beyond the conventional. We aimed to position eyewear not just as functional vision aids but as statement pieces—trendsetting accessories that elevate an ensemble. From devising the brand’s name to its playful messaging and sophisticated visual identity, each facet was meticulously designed. The online experience was further enriched with a seamlessly integrated optometry lab, ensuring every interaction was on-brand. The launch of Rowley Eyewear didn’t just mark success; it shifted paradigms, making eyewear as much a fashion statement as a necessity.


What We Did

Brand Strategy, Brand Positioning, Brand Messaging, Visual ID, Design System, Brand Consulting, Brand Naming, Brand Experience, Brand Marketing, Website Design, and Comprehensive Campaign Execution.