Azuca is a cannabis technology company that delivers a proprietary formula for minimizing edible latency. This chef-led business takes a molecular gastronomical approach to optimizing THC and CBD delivery times, offering a product that takes the countdown to blastoff from 1 hour to less than 5 minutes.
With a game-changing innovation in hand, Azuca needed to create a full brand experience to take their innovative process to the masses. We created a name that had the snap and substance to speak to the high-end culinary world, aligned on a strategic platform of “edibles perfected” and coined their proprietary TIME infusion™ (thermodynamic individual molecular encapsulation) cannabis tech.
Foregoing the sector-expected suite of played out pot leaves and shades of green for a visual identity that embraced a more sophisticated mode of stonerism, we designed a logo, packaging system and messaging to level the brand out of the black light-filled basement and into the kitchens of the biggest edible brands in the world.
Naming, Brand Strategy, Brand Positioning, Visual Identity, Product Architecture, Product Naming, Messaging, Brand Marketing, Website Design and Build, and Brand Consulting
