Work >  Storyful

Building Trust in the Age of Fake News

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  • What We Did

    Brand Strategy, Brand Positioning, Brand Architecture, Visual Identity, Product Strategy, Product Architecture, Product Naming, Messaging, Brand Marketing, Website Design and Build, and Brand Consulting

Storyful is the world’s first social media intelligence agency. Founded by journalists to help media companies vet, verify and classify publicly-captured videos and media as breaking news stories unfold in real time, Storyful is a fake news antidote, a trusted resource for news outlets committed to broadcasting the truth.

After being acquired by big media, Storyful was in need of a brand transformation. Our initial discovery phase revealed one glaring pain point: Storyful didn’t know how to explain to the world what they did and why people should care. So our primary objective became identifying Storyful’s core purpose and creating a clear positioning foundation and brand story to broadcast to the market their unique business proposition.

We leveraged our strategic positioning platform to design a new visual identity that would represent and resonate with the Storyful core mission. We transformed their logo, evolved the color story, developed a photo filter system and integrated iconography to create the “Storyful Lens,” a visual tool iterated from the orange dot in their logo that embodies their unique way of seeing the world.