Positioning for success through independent thinking

Optis is a source-to-pay consultancy company that competes with big business consultancies, like Accenture, Deloitte and KPMG. Their unique offering is their expertise in source-to-pay advisory and implementation. Our job was to position the business, with its sole focus on supply chain, to communicate the value of their specialized expertise.

Our market research and strategic analysis uncovered an opportunity to differentiate and position the brand around the idea of independent thinking. The positioning is particularly compelling in the context of a competitor landscape that is rife with relationships to technology companies that preclude them from offering independent advice to their clients. This customer pain point discovery became the central point from which Optis could build and own their brand.

With brand positioning in place, we developed a full brand story and refreshed their visual identity to embrace a feeling of world-class modernity. We’ve built out the complete brand experience and continue to work with Optis, as consultants and creators, to help them continue their evolution and compete in a dynamic, accelerating marketplace.

Brand strategy, brand positioning, messaging, visual ID, design system, brand consulting, brand architecture, product naming, brand experience, brand marketing