power design / lightning the way for a construction powerhouse

as we all know, when you’re at the top of your game is exactly when you need to keep pushing forward. power design, a 30-year leader in the mep contracting industry, was under attack from modern competitors when they approached us to revitalize their stronghold with strategic positioning and a visual refresh.

digging deep into research and competitive analysis, we noticed that all of the messaging in the old-guard construction industry was tradition-bound and bland. power design stood apart with their innovative business and process approach but weren’t leveraging what made them better. we built on a theme of innovation, positioning the company around “designing for what’s next” to push forward a narrative of agile excellence.

with two visual paths to pursue – super precision or bold capability – we plumbed our creative depths to deliver bold graphics and colors that would emanate a feeling of sheer power. we built a custom wordmark based on their legacy logo and integrated a horizontal line motif to hammer home this idea of moving through the present to create the road to what’s next.

what we did: brand strategy, brand positioning, visual id, messaging, collateral design