iprg / capturing a real estate brokerage’s disruptive difference

bestreich realty group knew their branding needed a radical refresh to win in nyc’s ultra-competitive investment real estate market. the brokerage had already secured the dotcom for their name, iprg, so they asked us to help them re-launch their brand with a brand strategy and identity that would communicate their relevance and uniqueness to customers quickly and powerfully.

founded by experienced brokers, the firm’s transformative business model incentivizes teamwork – a departure from traditional firms that expect brokers to compete against each other for sales. instead, iprg’s leaders recognized that they could boost their performance by cooperating rather than competing.

we zeroed in on the brand positioning that best conveyed the company’s value to their most important audience: maximizing roi. expressed through the disarmingly direct tagline ‘don’t leave money on the table,’ iprg’s message stands out in an industry plagued by bland monotony and cryptic jargon. paired with a sleek new brand identity, iprg’s new site and marketing collateral finally match their high-energy, high-tech competitive edge.

what we did / brand strategy, brand positioning, messaging, visual id, design system, brand consulting, product naming, marketing collateral