Work >  Archwest

Architecting Success: Real Estate Branding Mastery for Archwest

  • Client


  • Industry

    Real Estate

  • What We Did

    Naming, Brand Strategy, Brand Positioning, Visual ID, and Launch Partnerships.

In the dynamic realm of commercial real estate investment and lending, Archwest emerged as a formidable force. With their fingers firmly on the pulse of the market, they carved a niche in servicing distressed borrowers, offering bridge loans and permanent financing solutions. Their prowess was evident—managing over $8 billion in assets, even in the face of economic vicissitudes, was no mean feat.

Our vision for Archwest was to design an avant-garde brand identity. Drawing inspiration from architectural forms, we curated a color palette and custom iconography that was both contemporary and evocative. This branding was more than just aesthetic—it was a strategic blueprint, propelling Archwest towards market success and cementing their position as leaders in their domain.

When Archwest approached us, they brought with them a rich tapestry of 70 years of executive experience. However, they faced a conundrum: a wealth of experience but a void where their brand identity should be. As an award-winning real estate branding agency, our mandate was clear. We embarked on a journey to distill Archwest’s essence and provide them with a brand identity that matched their stature and ambition. The name “Archwest” was meticulously crafted, a beacon of prestige that resonated with their mission of creating a seamless bridge “from distressed to success” and simultaneously paying homage to their West Coast origins.