Our brand consulting services are centered around unlocking a brand’s potential. We combine strategic insight with creative thinking to address a brand’s unique challenges and opportunities. Our goal is to transform a brand into a dynamic, market-leading entity that is fully aligned with its business objectives.
Brand Consulting is a journey of discovery, strategy, and execution. As your brand consultant we start by immersing ourselves in your business, understanding your market, competitors, and customers. Our team conducts thorough research to unearth insights that become the foundation of your brand strategy.
We specialize in identifying and articulating what makes your brand unique. Whether it’s redefining your brand identity, entering a new market, or repositioning your brand in a crowded marketplace, our expertise guides you through these critical decisions. Our consultants work collaboratively with you to develop a roadmap that aligns with your business goals and resonates with your target audience.
Our service extends beyond strategy; we help in the practical implementation of these strategies. This includes brand messaging, visual identity development, marketing strategy, and internal branding to ensure company-wide alignment. Our approach is holistic – we consider every touchpoint of your brand to ensure consistency and coherence.
Our Brand Consulting services are not just about providing solutions; it’s about empowering your team with the knowledge and tools to continue building your brand. We offer workshops, training sessions, and ongoing support to equip your team with the skills they need for sustained brand success.
featured case study
MindSight
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Client
MindSight
- Industry Healthcare
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What We Did
Concept Development, Naming, Brand Positioning, Brand Narrative & Personality, Brand Messaging, Visual ID & logo, Pitch decks, Copywriting, Web Design, App Design, Thought Leadership, Consulting
FAQ
How does Fazer approach brand consulting?
Fazer approaches brand consulting as a business discipline, not a creative exercise. We diagnose what’s not working, define a winning brand strategy, and align it with business objectives. Our process is rigorous, customer-focused, and built to create real competitive advantage.
What are the key benefits of investing in brand consulting services?
Brand consulting helps uncover the gaps in your current positioning, messaging, and customer experience. The result? A sharper, more cohesive brand that converts better, commands higher margins, and builds long-term customer loyalty.
What industries benefit most from working with a brand consultant?
Industries facing aggressive competition or market confusion benefit most—think SaaS, fintech, healthcare, professional services, and consumer brands with complex portfolios. If clarity, trust, and growth are critical, strategic brand consulting is a smart investment.
How does Fazer assess a brand’s current strengths and areas for improvement?
We begin with a deep audit—external perception, internal alignment, customer insights, and competitor positioning. From there, we identify gaps, uncover hidden opportunities, and map a strategy that makes your brand sharper and more valuable in the market.
How long does a typical brand consulting engagement last?
How long does a typical brand consulting engagement last?
Engagements typically run 8–16 weeks, depending on complexity. We move fast, work directly with executive leadership, and design brand strategies that drive immediate clarity and long-term impact.