By: Todd Irwin
Performance marketing and brand marketing solve two separate problems. Performance marketing is transactional. It’s goal driven. It solves problems for you by making measurement the impact. Brand marketing is emotional. It’s relationship driven. It solves for your customers by making a meaningful impact.
In today’s world, you’re selling to the most brand-literate consumers in history so sacrificing the integrity of your brand for short-term gains is the furthest thing from a sustainable growth strategy. In today’s digital world, which is incredibly spammy, brands that exude authenticity and are empathetic, de-position competitors who focus on cheap clicks, or click-bait. So, when positioned correctly, a sophisticated brand experience will drive customer decision-making all by itself.
