Work >  Onpoint

REDEFINING SAFETY AND EXECUTION IN HEALTHCARE AI

Onpoint

Transforming fragmented point solutions into a holistic Medical Agent AI brand

  • Client

    Onpoint

  • Industry

    AI & Emerging Tech

  • What We Did

    De-Positioning, Visual Identity, Website Design & Development, Tone of Voice, Brand Messaging, Design

Healthcare providers and systems face a crushing administrative burden: 15+ hours per week spent on documentation, coding backlogs that lead to denials, and referral leakage that erodes revenue. Existing AI scribe vendors and EHR “assistants” offered narrow fixes—ambient note generation, partial automations, or bolt-on point solutions—that left providers editing notes, filling workflow gaps with staff, and struggling to ensure compliance. The result: provider burnout, patient dissatisfaction, and billions in wasted efficiency.

Providers didn’t just need help writing notes, they needed relief from an avalanche of tasks spanning charting, coding, referrals, and care continuity. Administrative overload directly risked patient safety, provider retention, and system financial performance. Competitors either offered “scribes” that turned doctors into editors, or single-function automations that left health systems stitching together tools and hiring staff to close gaps. None delivered an end-to-end, safety-first system.

Onpoint reframed the category around execution, not assistance. Where others promised to listen, Onpoint’s Iris Medical Agent AI Platform does the work across charting, coding, care management, and network coordination. By integrating AI with clinician expertise, Iris became the only platform designed to improve compliance, reduce risk, and power healthier systems at the lowest total cost of ownership.

We transformed Onpoint’s visual identity to match its repositioning as a category leader in Agentic AI. The new design system deploys a trust blue palette paired with futuristic gradients, modular flow graphics, and dynamic iconography that balances credibility with modernity. Every element signals execution, intelligence, and safety-first precision. The Flow solutions (ChartFlow, CodeFlow, CareFlow, NetworkFlow) are now expressed through a cohesive visual architecture, shifting perception from a fragmented vendor to a cutting-edge AI brand built for healthcare systems.

Onpoint’s transformation delivered more than operational gains. It redefined how the market perceived the company. The new trust-blue design system and cutting-edge AI aesthetic gave health system buyers confidence that Onpoint was both safe and modern, elevating the brand from “scribe vendor” to “systems partner.” Adoption accelerated as providers and health systems saw both measurable ROI and a brand identity that reflected the caliber of its technology. What began as a fragmented vendor story became a unified platform narrative, positioning Onpoint as the trusted execution leader in healthcare AI.