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Reimagining Full-Service Dining: Olive Garden’s Brand Evolution

Olive Garden
  • Client

    Olive Garden

  • Industry

    Food & Beverage

  • What We Did

    Brand Strategy, Visual ID and System, Messaging, Marketing Design, Environment Design, Website Design, Illustrations, Iconography Design, and Comprehensive Brand Consulting

The dynamics of dining out have transformed. Instead of merely swapping their preferred spots, patrons are now more selective about their outings. Recognizing this shift, casual dining venues are spotlighting unique offerings, such as curated small plate selections and branded dining experiences that stand out.

In their pursuit of excellence, Darden sought an award-winning branding agency to elevate Olive Garden’s presence in the full-service dining sector. Our collaboration led to a redefinition of their iconic Italian heritage, adapting it to a modern, urban, chef-driven context. The outcome? A brand identity that resonates, capturing the essence of Olive Garden and positioning it as a modern dining trendsetter.

Post-rebranding, Olive Garden’s transformation extended beyond just stock numbers. There was a tangible uptick in customer footfall, amplified online engagements, and increased loyalty from repeat diners. Employee pride surged, with teams enthusiastic about representing a revitalized brand. This brand rejuvenation set the stage for subsequent promotional endeavors by Darden’s leadership, further boosting sales and solidifying Olive Garden’s leadership in the dining realm.