olive garden / a fresh chain perspective

consumers are visiting restaurants less often rather than simply changing where they visit. restaurants in the casual dining space have started focusing on small plate offerings and/or lower margin offerings plus better branded dining experiences.

we developed a new brand identity and messaging system for olive garden to help elevate the brand experience at all touchpoints. we tapped into their italian “back to basics” roots but in a modern, chef-focused, urban way. this gives them a new lease on life and creates excitement amongst customers and employees.

olive garden’s stock surged 4% after the launch, hitting a new all time high. their new management team at darden, high on the success, have taken other promotional steps to boost sales.

what we did / brand strategy, brand positioning, logo, iconography, messaging