A fresh chain perspective

Consumers are visiting restaurants less often rather than simply changing where they visit. Restaurants in the casual dining space have started focusing on small plate offerings and/or lower margin offerings plus better branded dining experiences.

We developed a new brand identity and messaging system for Olive Garden to help elevate the brand experience at all touchpoints. We tapped into their Italian “back to basics” roots but in a modern, chef-focused, urban way. This gives them a new lease on life and creates excitement amongst customers and employees.

Olive Garden’s stock surged 4% after the launch, hitting a new all time high. Their new management team at Darden, high on the success, have taken other promotional steps to boost sales.

Brand Strategy, Visual ID and System, Messaging, Marketing Design, Environment Design, Website Design, Illustrations, Iconography Design, and Brand Consulting