Defining shoppable media for the consumer of the future

We’ve all heard you should watch what you buy, but the team behind dropp brought us a new idea: what if you could buy what you watch? With a product promising to augment video with actionable purchasing power, this early-stage startup approached us to build their brand from scratch.

In creating a new brand, we dove deep into business strategy to identify and align product offerings with target demographics. We discovered a big part of the business model is to partner with media companies to offer brands a way to “drop” new products into their content, hence: dropp, a name that clicks with Gen Z consumer consciousness and succinctly describes the new tech offering.

Our brand work took shape around a creative concept of “shoppable media,” which led to dropp’s key message: see it. want it. get it. We tuned our visual design to have pop culture appeal, fusing elements of the digital current with a street-wise, stylish aesthetic. We created custom icons, wordmark, and energized brand activation touchpoints to make dropp easy for consumers to pick up and hold onto.

Brand Strategy, Brand Positioning, Brand Messaging, Visual ID, Design System, Brand Consulting, Naming, Brand Experience, Brand Marketing, Website Design, and Campaign Execution