dropp / defining shoppable media for the consumer of the future

we’ve all heard you should watch what you buy, but the team behind dropp brought us a new idea: what if you could buy what you watch? with a product promising to augment video with actionable purchasing power, this early-stage startup approached us to build their brand from scratch.

in creating a new brand, we dove deep into business strategy to identify and align product offerings with target demographics. we discovered a big part of the business model is to partner with media companies to offer brands a way to “drop” new products into their content, hence: dropp, a name that clicks with gen z consumer consciousness and succinctly describes the new tech offering.

our brand work took shape around a creative concept of “shoppable media,” which led to dropp’s key message: see it. want it. get it. we tuned our visual design to have pop culture appeal, fusing elements of the digital current with a street-wise, stylish aesthetic. we created custom icons, wordmark, and energized brand activation touchpoints to make dropp easy for consumers to pick up and hold onto.

what we did: naming, brand strategy, brand positioning, messaging, brand story, visual id, brand experience