Integrating a Behavioral Health Ecosystem
Since 1992, behavioral health organizations nationwide have trusted Protocall to provide their outsourced crisis care. After a period of rapid expansion with multiple company acquisitions, Protocall kept the services’ original brand identities intact, marketing new and old solutions together under the master brand name Protocall+. Customers found the diversity of names and identities confusing, so Protocall came to Fazer to resolve complex brand architecture issues while ensuring enthusiastic employee and customer buy-in.