M&A Branding for an Integrated Behavioral Health Ecosystem
For decades, organizations across North America outsourced their crisis care to Protocall. Driven by growing market demand for behavioral health solutions, the company acquired two digital service providers—Welltrack and The Shrink Space—to close gaps in care for its customers. After these acquisitions, leadership at this expanding behavioral health company engaged Fazer to create a brand that would integrate its new and existing offerings and position for success against a slew of VC-backed digital startups that had flooded the market following the onset of COVID.