# Fazer > Branding Agency --- ## Pages - [Video](https://fazer.agency/video/) - [Landing](https://fazer.agency/depositioningbook/): Outmanoeuvre competitors and dominate your market with the De-positioning Book—practical insights for leaders who drive results. - [Terms of Use](https://fazer.agency/terms-of-use/): Accessing Fazer's website implies acceptance of our terms, including permitted personal use, trademark respect, and third-party link disclaimers. - [Privacy Policy](https://fazer.agency/privacy-policy/): Fazer values your privacy, ensuring transparent data use to enhance experiences while safeguarding your personal information. - [Contact confirmation](https://fazer.agency/contact-confirmation/) - [Methodology](https://fazer.agency/method/): From Strategic De-positioning to Visual Storytelling, our method is designed to take brands to the next level. - [Contact](https://fazer.agency/contact/): Is your brand all that it can be? Let’s talk about how we can help. - [About](https://fazer.agency/about/): We work with some of the world's most innovative companies across every sector. - [Insights](https://fazer.agency/insights/): Explore Fazer's insights on competitive brand strategies, de-positioning, and the evolution of brand experiences in 2025. - [Global Brand Strategy & Design Firm](https://fazer.agency/): Fazer is a global brand strategy & design firm in New York. We use De‑Positioning to solve customer pain points and build category‑defining brands. --- ## Posts - [Branding Isn't Surface. It's Integration.](https://fazer.agency/brand-integration-strategy/): The cost of an inconsistent brand used to be confusion. Now it's invisibility. What brand integration really takes, and why most CMOs can't deliver it. - [The Best Branding Agencies in the World, and the One Assumption They Share](https://fazer.agency/best-branding-agencies-in-the-world/): The best branding agencies in the world, assessed one by one. What each firm does best, and the single assumption nearly all of them share. - [Your Logo Can't Save You](https://fazer.agency/your-logo-cant-save-you/): Great design doesn't create competitive advantage. It reveals it. The strongest brands emerge when strategy and design become inseparable. - [The Decision Moved Upstream](https://fazer.agency/brand-selection-moves-upstream/): Brand selection is moving upstream, from evaluation to the moment the buyer names the problem. The brand that owns the problem is chosen before the comparison begins. Most CMO budgets are still defending a stage the buyer already left. - [The Brain and the Machine Choose the Same Brand](https://fazer.agency/brand-strategy-ai-search-same-brand/): Brand strategy and AI search reward the same thing: the clearest solution to the most important problem. Here's why the brain and the machine choose the same brand, and what it means for how you compete. - [AI Search Isn't a Technical Problem. It's a Brand Problem.](https://fazer.agency/ai-search-isnt-a-technical-problem/): Every consultant says the fix is technical. GEO. AEO. Schema markup. They're wrong. AI search visibility is a brand strategy problem, not a search engine problem. A diagnostic for CMOs. - [How to Choose a Brand Strategy Firm: A Guide for CEOs and CMOs](https://fazer.agency/how-to-choose-a-brand-strategy-firm/): Choosing a brand strategy firm isn't a cosmetic decision. It's a business decision. A guide for CEOs and CMOs on what to ask, what to avoid, and how to choose a firm that helps the company compete better. - [Clarity of Solution Is the New Brand Advantage](https://fazer.agency/clarity-of-solution-brand-advantage/): Clarity of solution—not differentiation—is now the key to winning customers. Learn how brands reduce risk, collapse comparison, and get chosen. - [Apple Is Losing the AI Race on Purpose](https://fazer.agency/apple-is-losing-the-ai-race-on-purpose/): Everyone is reading Apple's AI strategy wrong. While OpenAI, Google, and Anthropic race to build the best model, Apple is... - [The Brand Refresh Your Board Will Actually Thank You For](https://fazer.agency/the-brand-refresh-your-board-will-actually-thank-you-for/): A brand refresh is one of the most powerful growth moves a company can make. Most boards never see the... - [How Brand Narrative Does What Mission, Vision, and Values Can't](https://fazer.agency/how-brand-narrative-does-what-mission-vision-values-cant/): Brand Narrative is the brand strategy tool that aligns every person in the organization, from the C-suite to the front line, to the same brand language. Here's how it works. - [Brand Strategy in the Age of AI Search ](https://fazer.agency/brand-strategy-in-the-age-of-ai/): A CEO’s perspective on how AI search is reshaping brand evaluation, compressing choice, and shifting relevance from differentiation to clarity. - [De-Positioning vs. Differentiation: Why Clarity Beats Creativity in Modern Brand Strategy](https://fazer.agency/de-positioning-vs-differentiation-why-clarity-beats-creativity-in-modern-brand-strategy/): For decades, the marketing industry has worshipped differentiation. Be unique. Stand out. Find a gap. The assumption is simple: if... - [The Three Eras of Marketing: Logic, Emotion, and the Era of Solutions](https://fazer.agency/the-three-eras-of-modern-marketing/): Marketing has evolved through three eras—Logic, Emotion, and Solutions. Learn why modern brands win by solving real customer problems, not by telling better stories. - [AI and the Sea of Sameness: Why Design’s Next Frontier Is Rebellion](https://fazer.agency/ai-and-the-sea-of-sameness-why-designs-next-frontier-is-rebellion/): As AI tools become more deeply embedded in the design process, a new risk is emerging: visual homogenization. With widespread... - [What Is De-Positioning?](https://fazer.agency/what-is-de-positioning/): De-Positioning is the brand strategy method that solves the customer’s real problem and makes competitors less relevant. Learn how it creates lasting competitive advantage. - [Why CEOs Hate Brand—And How AI Is Forcing a Fix](https://fazer.agency/why-ceos-hate-brand-ai-fix/): AI is exposing which brands actually work. CEOs need brand strategy that performs—clear, coherent, and measurable. Brand is now the company’s operating system. - [De-Positioning and The Science of Ultra-Relevance](https://fazer.agency/de-positioning-and-the-science-of-ultra-relevance/): AI has made search a science of solutions. Brands now win by solving customer pain points completely—what Fazer calls Ultra-Relevance. - [Just Don’t: Why Nike’s Empowerment Play Missed the Cultural Moment](https://fazer.agency/just-dont-why-nikes-empowerment-play-missed-the-cultural-moment/): Nike’s “Just Do It” no longer lands the same. Here’s why the brand’s empowerment message feels out of touch in an era defined by burnout and restoration. - [The Future of AI Search Belongs to Ultra-Relevant Brands](https://fazer.agency/future-of-ai-search-ultra-relevant-brands/): As AI transforms how people search, only ultra-relevant brands will rise. Learn how customer-first strategy, De-Positioning, and problem-solving positioning give brands the edge in the era of AI-driven search. - [No Discounts. No Exceptions: Why Luxury Brands Never Sell ‘Sale’](https://fazer.agency/no-discounts-no-exceptions-why-luxury-brands-never-sell-sale/): While the rest of retail chases customers with markdowns and flash sales, luxury brands profit from saying no. Here's why... - [The Pattern Behind the Palais](https://fazer.agency/the-pattern-behind-the-palais/): Cannes-winning ideas aren’t luck—they follow patterns. Discover how Archetypes like “On-the-Spot Solutions” and “Metaphors Made Real” turn creativity into competitive advantage. A deep dive into the frameworks behind the Palais by Craig Bagno of Fazer. - [The Branding Crisis in Tech: Why Every AI Startup Sounds the Same](https://fazer.agency/the-branding-crisis-in-tech-why-every-ai-startup-sounds-the-same/): When the most disruptive industry on the planet starts to sound like it’s reading from a script, you know something’s... - [The Brand That Killed a Category](https://fazer.agency/the-brand-that-killed-a-category/): Discover how a bold brand strategy didn’t just dominate a market—but eliminated it. Learn the lessons behind the brand that killed an entire category. - [Why Building Brand Equity Is a Financial Strategy, Not Just a Marketing One](https://fazer.agency/why-building-brand-equity-is-a-financial-strategy-not-just-a-marketing-one-2/): Learn why building brand equity drives long-term financial growth—and why it’s a core business strategy, not just a marketing tactic. - [The Brand Dividend: Why Brand Outperforms Everything Else](https://fazer.agency/the-brand-dividend-why-brand-outperforms-everything-else/): Most companies treat brand as a cost. But the data shows it’s one of the few investments that consistently multiplies... - [Stop Confusing Outcomes With Strategy](https://fazer.agency/stop-confusing-outcomes-with-strategy/): Differentiation, Disruption, and Transformation aren't strategies. They’re outcomes of what happens when you build an effective strategy. - [The Cultural CEP: What Sharp Didn't Model](https://fazer.agency/the-cultural-cep-what-sharp-didnt-model/): How cultural identity expands mental availability by creating fresh cues, contexts, and associations for brands to be noticed and remembered. - [How to Elevate Byron Sharp’s Playbook: From Mental Availability to Mental Advantage](https://fazer.agency/how-to-elevate-byron-sharps-playbook-from-mental-availability-to-mental-advantage/): Sharp showed us how brands grow. But in crowded markets where salience is a given, the next edge is shaping... - [You Can’t Differentiate Your Way to Brand Trust](https://fazer.agency/you-cant-differentiate-your-way-to-brand-trust/): In a world of sameness and skepticism, trust—not tactics—is what builds brands that last. - [The Best Pathway to Differentiation Is Not What You Think](https://fazer.agency/the-best-pathway-to-differentiation-is-not-what-you-think/): Brands get lost in the blur. Relevance isn’t about being louder—it's deeper. Discover how to truly stand out. - [Why Traditional Brand Positioning No Longer Works in 2025](https://fazer.agency/why-traditional-brand-positioning-no-longer-works-in-2025/): For decades, brand strategy was built around differentiation—finding white space in the market and crafting a unique identity. The idea... - [The Dangerous Myth of Purpose-First Branding](https://fazer.agency/the-dangerous-myth-of-purpose-first-branding/): Marketers have been told brand purpose drives loyalty, but customers buy solutions, not missions. Leading with purpose delays connection and... - [What Agencies Get Wrong About Strategy (and How to Fix It)](https://fazer.agency/what-agencies-get-wrong-about-strategy-and-how-to-fix-it/): Ad agencies are getting strategy all wrong. We’re talking to ourselves. In love with our own brilliance. What do agencies... - [Brand Books Are Broken. Here’s How to Fix Them.](https://fazer.agency/brand-books-are-broken-heres-how-to-fix-them/): Integration isn’t achieved through rule books. It’s born from creative inspiration. Brand books, while necessary, are static. They are “rule... - [The USP Is Dead: Why CVP Is the New Gold Standard in Brand Strategy](https://fazer.agency/the-usp-is-dead-why-cvp-is-the-new-gold-standard-in-brand-strategy/): The age of the USP (Unique Selling Proposition) is over, and in its place stands a new brand strategy champion:... - [How Six B2B Giants Used De-Positioning to Redefine Their Industry](https://fazer.agency/how-six-b2b-giants-used-de-positioning-to-redefine-their-industry/): Discover how B2B giants like Salesforce and AWS used de-positioning to outshine competitors by prioritizing customer needs. Read Now! - [Winning the Streaming Wars: How Exceptional Brand Experiences Define Success](https://fazer.agency/winning-the-streaming-wars-how-exceptional-brand-experiences-define-success/): Discover how leading streaming platforms like HBO Max, Crunchyroll, and Disney+ win audiences by crafting exceptional brand experiences. Read Now! - [Branding Principles 2024: Masterminding Brand Experience](https://fazer.agency/branding-principles-2024-masterminding-brand-experiences/): In 2024, brand success is all about experience. It’s not what you say—it’s how you make people feel. Learn how to build lasting impact. - [Branding Principles 2024: Harness AI. Or AI Will Harness You](https://fazer.agency/branding-principles-2024-harness-ai-or-ai-will-harness-you/): AI is reshaping brand loyalty. Ride the wave or get swept away. Learn how to use AI as a force for growth—not a threat. - [Branding Principles 2024: Seize the Moment and Build The Most Competitive Brand](https://fazer.agency/cmo-principles-2024-seize-the-moment-and-build-the-most-competitive-brand/): Now is no time for fluff. CMOs, take charge and build a brand that lasts. Discover 5 principles to thrive in a shifting market. - [Luxury Branding Now: It’s Innovation Season for Luxury Brands](https://fazer.agency/luxury-branding-now-its-innovation-season-for-luxury-brands/): With consumer spending cooling down, luxury brands depend disproportionately on high-net-worth customers who are impervious to inflationary slings and arrows.... - [De-positioning Mastery: Transforming Pain Points into Competitive Advantage](https://fazer.agency/de-positioning-mastery-transforming-pain-points-into-competitive-advantage/): Learn how to turn competitor weaknesses into strengths with de-positioning strategies that give your brand a winning edge. - [60-Second Brand Strategist: Brand Personality](https://fazer.agency/60-second-brand-strategist-brand-personality/): Just be yourself, remember hearing that growing up? But, what is a self? How do I find myself? How do... - [60-Second Brand Strategist: Deep Storytelling](https://fazer.agency/60-second-brand-strategist-deep-storytelling/): With endless options and short attention spans, brands must work harder than ever to make meaningful connections. Learn More! - [Tech Branding’s Best Secrets: How Top Agencies Are Transforming the Game-Changers](https://fazer.agency/tech-brandings-best-secrets-how-top-agencies-are-transforming-the-game-changers/): Tech giants and startups are in a constant battle for the spotlight, each trying to cast a spell on a... - [Luxury Branding Now: Brands and Agencies Pivot to ‘True-Luxury’](https://fazer.agency/true-luxury-branding/): While aspirational spending wanes, ’true luxury’ reigns. Downward brand extensions are falling out of fashion as luxury brands narrow focus... - [60-Second Brand Strategist: Brand Positioning](https://fazer.agency/60-second-brand-strategies-4/): Brand positioning is all about owning a single idea in the mind of the market. The most competitive brand positionings... - [B2B Brand Positioning Gets Emotional: To Unleash Untapped B2B Brand Value, Add Some Empathy](https://fazer.agency/b2b-brand-positioning-gets-emotional/): Google’s study confirmed what our B2B consultants knew: B2B buying decisions are highly emotional—often more than B2C. Learn why empathy matters. - [60-Second Brand Strategist: De-Positioning](https://fazer.agency/60-second-brand-strategies-3/): Want to know the most overall effective brand strategy? It’s called de-positioning and it strategically highlights a positive feature of... - [Healthcare Branding Strategies: Creating New Competitive Advantages in a Sector That Dreads Disruption](https://fazer.agency/healthcare-branding/): US demand for healthcare is stronger than ever, driven by an aging population, increases in health insurance coverage, and soaring... - [60-Second Brand Strategist: Brand Simplicity](https://fazer.agency/60-second-brand-strategies-2/): There’s one thing all customers across all segments including B2B and B2C want, and that’s simplicity. Our digital life is... - [60-Second Brand Strategist: Brand Marketing](https://fazer.agency/60-second-brand-strategies/): Learn how performance marketing drives measurable results; brand marketing builds emotional connections that make lasting impact. - [De-positioning: The Most Effective Way to Position a Brand in Market](https://fazer.agency/the-most-effective-way-to-position-a-brand/): Ask not how your branding agency can help you change the world. Ask how your branding agency can help grow... - [Why Brands Need to Keep It Simple (Seriously)](https://fazer.agency/why-brands-need-to-keep-it-simple-seriously/): But they still do it, shoving the proverbial five pounds in the four pound bag. And so I must say,... - [B2B Brands Do a Poor Job of Differentiating, Says Google](https://fazer.agency/b2b-brands-do-a-poor-job-of-differentiating-says-google/): A study commissioned by Google and The Corporate Executive Board Company (CEB) places the blame for poor sales performance squarely... - [B2B Brands Communicate the Wrong Messages, Says McKinsey](https://fazer.agency/b2b-brands-communicate-the-wrong-messages-says-mckinsey/): Recent research suggests a surprising gap between what B2B brands communicate to customers and what customers really want to hear. - [On Weight Watchers’ New Name: Why Simplicity Isn’t So Simple](https://fazer.agency/on-weight-watchers-new-name-why-simplicity-isnt-so-simple/): Is Weight Watchers’ name change the right brand strategy? On the heels of Weight Watchers’ recent rebrand, Adweek published a... - [Is Your Brand Going through an Identity Crisis?](https://fazer.agency/is-your-brand-going-through-an-identity-crisis/): What happens if your brand makes a bold change and it backfires? Whatever the reason, you’re seeing a wave of... - [Should You Disrupt? That’s the Question for Business Leaders](https://fazer.agency/should-you-disrupt-thats-the-question-for-business-leaders/): Has the word "disruption" been thrown around so much that it's lost all its power? The idea of brand disruption... - [When Recruitment Is the Problem, Internal Branding Is the Solution](https://fazer.agency/when-recruitment-is-the-problem-internal-branding-is-the-solution/): For many brands today, recruiting—not new business—is the top priority. Explore why talent is the new growth strategy. --- ## Industries - [Real Estate & Construction](https://fazer.agency/industries/real-estate-construction/): Fazer helps real estate and construction brands grow with digital strategy, user experience, and scalable technology solutions. - [Education & EdTech](https://fazer.agency/industries/education-edtech/): We help education and EdTech brands grow with digital strategy, UX, and technology that improves learning experiences and outcomes. - [Energy & Sustainability](https://fazer.agency/industries/energy-sustainability/): Fazer delivers digital solutions for energy and sustainability companies focused on efficiency, innovation, and long-term growth. - [Travel & Hospitality](https://fazer.agency/industries/travel-hospitality/): Fazer helps travel and hospitality brands elevate guest experiences with digital strategy, design, and scalable technology. - [Transportation & Mobility](https://fazer.agency/industries/transportation-mobility/): We partner with transportation and mobility companies to improve operations, customer journeys, and digital efficiency. - [AI & Emerging Tech](https://fazer.agency/industries/ai-emerging-tech/): Fazer delivers AI and emerging tech solutions that help brands innovate, automate operations, and stay ahead in a fast-evolving digital landscape. - [Fast-Casual Restaurants](https://fazer.agency/industries/fast-casual-restaurants/): Fazer helps fast-casual restaurant brands grow with digital strategy, customer experience design, and scalable technology. - [Fashion & Luxury](https://fazer.agency/industries/fashion-luxury/): Fazer designs magnetic identities and provocative strategies that turn luxury labels into cultural movements. Build your fashion or luxury brand with us! - [Beauty & Skincare](https://fazer.agency/industries/beauty-skincare/): Fazer Agency designs luxury beauty & skincare brands with bold strategy, storytelling, and packaging that captivates audiences. Partner with Fazer! - [Technology](https://fazer.agency/industries/technology/): Fazer crafts messaging and identities for technology brands that turn features into undeniable customer value. Get noticed. Contact us now! - [Retail](https://fazer.agency/industries/retail/): Transforming retail brands. We craft immersive identities & category-defining strategies that turn shoppers into loyal advocates. Contact us! - [Consultancies](https://fazer.agency/industries/consultancies/): Strategic branding for consultancies that demand authority. Fazer crafts brand positioning, visual identity & messaging to impact your audiences. - [Fintech](https://fazer.agency/industries/fintech/): Fintech that stands out. We craft category-defining brands—merging trust with innovation through strategic positioning and bold identities. Partner with us! - [Sports Equipment & Apparel](https://fazer.agency/industries/sports-equipment-apparel/): For brands that play to win. We craft performance-driven identities and positioning for sports companies—where athleticism meets unstoppable branding. - [Consumer Electronics](https://fazer.agency/industries/consumer-electronics/): Fazer crafts meaningful consumer tech brand strategies. We create positioning, bold branding & strategies for electronics innovators. Partner with us! - [Finance](https://fazer.agency/industries/finance/): Redefining trust in finance. We craft brand identities and strategic positioning for financial nnovators and legacy institutions alike. - [Startups](https://fazer.agency/industries/startups/): Startup branding that opens doors. We design investor-ready identities and strategic positioning to accelerate your funding journey. Contact us now! - [Entertainment & Media](https://fazer.agency/industries/entertainment-media/): Fazer crafts iconic entertainment brands. We build unforgettable identities, strategic positioning and relevance for entertainment media. Contact us now! - [Healthcare](https://fazer.agency/industries/healthcare/): Humanizing healthcare brands. We design meaningful identities and brand positioning that connects with patients and professionals alike. Partner with us! --- ## Services - [Rebranding](https://fazer.agency/services/rebranding/): Revitalize your brand with Fazer Agency's expert rebranding services. Contact us today to redefine your market presence and drive business growth. - [Go-to-Market](https://fazer.agency/services/go-to-market/): Launch smarter, faster, and with impact. Our Go-To-Market strategies help brands find the right audience, messaging, and momentum for successful entry and growth. - [Creative Strategy](https://fazer.agency/services/creative-strategy/): Fazer Agency offers strategic creative solutions that intertwine creativity with strategy, driving impactful brand growth and audience engagement. Partner with us! - [Website Design & Development](https://fazer.agency/services/website-design-development/): Partner with Fazer Agency for user-centric website design and development that elevates your brand's digital presence. Contact us today to get started. - [Touchpoint Optimization](https://fazer.agency/services/touchpoint-optimization/): Elevate your brand's consistency and impact by optimizing with our customer journey agency. Partner with us to ensure a seamless and unified brand experience. - [Tone of Voice](https://fazer.agency/services/tone-of-voice/): Craft a compelling brand voice with Fazer Agency’s tone of voice services. Connect with your audience more effectively—contact us for brand communication solutions. - [Thought Leadership](https://fazer.agency/services/thought-leadership/): Elevate your brand's authority with Fazer Agency's thought leadership strategies. Contact us to shape industry conversations and drive business growth. - [Brand Naming](https://fazer.agency/services/brand-naming/): Create a memorable, impactful brand name with our brand naming agency. Stand out in your industry—partner with Fazer Agency’s brand naming specialists today! - [Market Opportunity](https://fazer.agency/services/market-opportunity/): Discover new market opportunities with Fazer Agency's expert branding strategies. Contact us today to drive growth and gain a competitive edge. - [M&A Brand Strategy](https://fazer.agency/services/ma-brand-strategy/): Navigate merger & acquisition complexities with Fazer Agency's expert strategies. Contact us to preserve & enhance your brand's value during transitions. - [Design](https://fazer.agency/services/design/): Elevate your brand with Fazer Agency's branding & design solutions. Contact us today to create a compelling visual identity that resonates with your audience. - [De-Positioning](https://fazer.agency/services/de-positioning/): Enhance your market position with Fazer Agency's de-positioning strategies. Contact us today for competitive advantage strategies & elevate your brand's success - [Creative Execution](https://fazer.agency/services/creative-execution/): Bring your creative vision to life with flawless execution. Deliver integrated brand experiences that resonate—partner with Fazer Agency today! - [Creative Concepting](https://fazer.agency/services/creative-concepting/): Develop powerful creative concepts that captivate your audience. Drive audience engagement techniques—partner with Fazer Agency for expert concept development! - [Brand Story](https://fazer.agency/services/brand-story/): Tell your brand’s story with impact. Connect, inspire, & engage your audience with our brand storytelling agency—partner with Fazer Agency today! - [Brand Positioning](https://fazer.agency/services/brand-positioning/): Position your brand for success with our brand positioning agency. Stand out in the market & drive growth, partner with Fazer Agency today! - [Brand Narrative](https://fazer.agency/services/brand-narrative/): Shape a powerful brand narrative that connects and engages. Elevate your brand communications strategy—partner with Fazer Agency today! - [Brand Messaging](https://fazer.agency/services/brand-messaging/): Craft compelling brand messaging that connects and converts with our brand messaging agency. Partner with Fazer Agency for expert messaging strategy! - [Brand Experience](https://fazer.agency/services/brand-experience/): Create unforgettable brand experiences with our brand experience agency. Elevate engagement—partner with Fazer Agency for next-level brand impact! - [Brand Consulting](https://fazer.agency/services/brand-consulting/): Unlock your brand’s full potential with our brand consultant. Get expert guidance to refine, grow, and elevate your brand—partner with us today! - [Brand Building](https://fazer.agency/services/brand-building/): Transform your brand with our brand building agency. Build a powerful presence—partner with Fazer Agency, the top brand development firm today! - [Brand Architecture](https://fazer.agency/services/brand-architecture/): Build a powerful brand with expert brand architecture services. Define your messaging and elevate your impact—partner with Fazer Agency today! - [Brand Identity](https://fazer.agency/services/brand-identity/): Craft a bold, unforgettable brand identity with expert brand identity services. Stand out and make an impact—elevate your brand with Fazer Agency today! --- ## Works - [Cardinal Financial](https://fazer.agency/work/cardinal-financial/) - [Peak XV](https://fazer.agency/work/peakxv/) - [Transwestern](https://fazer.agency/work/transwestern/) - [Verdara](https://fazer.agency/work/verdara/) - [Devialet](https://fazer.agency/work/devialet/) - [AGS](https://fazer.agency/work/ags/) - [Onpoint](https://fazer.agency/work/onpoint/) - [Monument Grills](https://fazer.agency/work/monument-grills/) - [SiriusXM / AudioGo](https://fazer.agency/work/siriusxm-audiogo/) - [Bang & Olufsen](https://fazer.agency/work/bang-and-olufsen/): Explore Fazer’s collaboration with Bang & Olufsen, delivering a premium digital experience that reflects iconic design, craftsmanship, and audio innovation. - [CEBA](https://fazer.agency/work/ceba/) - [Ferrous](https://fazer.agency/work/ferrous/): See how Fazer helped Ferrous rebrand and reposition to break industry norms. A bold transformation that turned metal into a modern lifestyle brand. - [Before and Afters](https://fazer.agency/work/beforeafter/): Fazer repositions brands for market leadership with strategic branding and sharper identities. See the transformation in action! - [Access](https://fazer.agency/work/access/): Fazer built Access’ bold brand, redefining NYC dining with pre-secured tables and an exclusive, insider experience. Unlock extraordinary dining today! - [Travly](https://fazer.agency/work/travly/): Fazer built Travly’s bold brand, streamlining the journey from social scrolling to booking with a vibrant identity. Start your next adventure today! - [Relativity](https://fazer.agency/work/relativity/): Fazer rebranded Relativity with a bold identity and Precision focus, aligning strategy with storytelling for agile, content-first growth. Explore more today! - [Bel-Fries](https://fazer.agency/work/belfries/): Fazer helped Bel-Fries bring chef-quality Belgian fries to fast casual with bold branding and strategy. See how we made it happen! - [PartnerCentric](https://fazer.agency/work/partnercentric/): Fazer rebranded PartnerCentric with a bold identity and Clarity in Action positioning, highlighting their innovative approach to affiliate marketing. - [SiriusXM / AdsWizz](https://fazer.agency/work/siriusxm-adswizz/): Fazer transformed AdsWizz's brand, crafting a bold identity and clarifying product architecture to highlight their innovative digital audio advertising solutions. - [Verizon](https://fazer.agency/work/verizon/): Fazer rebranded Verizon, shifting it from telecom giant to digital media leader, empowering content providers with end-to-end solutions. Explore the evolution! - [SentinelOne / DataSet](https://fazer.agency/work/sentinelone-dataset/): Fazer rebranded DataSet after its acquisition by SentinelOne, crafting a bold identity with vibrant colors and sharp geometries. See the transformation! - [Lumenalta](https://fazer.agency/work/lumenalta/): Fazer rebranded Clevertech as Lumenalta, crafting a bold identity and Radical Engagement strategy for agile digital transformation. Explore more! - [Nikon](https://fazer.agency/work/nikon/): Fazer helped Nikon strengthen its photography legacy with a camera focused strategy, reinforcing its iconic status and setting it apart from competitors. - [MindSight](https://fazer.agency/work/mindsight/): Fazer built MindSight’s brand, crafting a bold identity and New First Step positioning to revolutionize mental health diagnostics. Explore more! - [NASA/SkyTran](https://fazer.agency/work/nasa-skytran/): Fazer rebranded SkyTran with a bold identity, showcasing its magnetic levitation tech and vision for smarter, traffic-free cities. Discover the future today! - [Archwest](https://fazer.agency/work/archwest/): Fazer designed Archwest’s brand identity with a modern, architecture-inspired aesthetic. See how we brought their vision to life! - [Anguilla](https://fazer.agency/work/anguilla/): Fazer transformed Anguilla's tourism by crafting the Feeling is Believing mantra, harmonizing luxury and mid-market hospitality. - [Monorail](https://fazer.agency/work/monorail/): Fazer crafted Monorail’s brand, blending sleek design with seamless fintech innovation to turn wishlists into reality. See the transformation! - [Kiely](https://fazer.agency/work/kiely/): Fazer rebranded Kiely with a bold identity and strategic positioning, fueling growth and industry recognition. See how we transformed their brand! - [Vault](https://fazer.agency/work/vault/): Fazer rebranded Vault with a vibrant identity and seamless e-commerce experience, bringing its Nantucket boutique charm online. Explore More! - [Dropp](https://fazer.agency/work/dropp/): Fazer built Dropp’s brand from the ground up, introducing shoppable media with a bold strategy, sleek identity, and a Gen Z-focused design. Explore more! - [Fitolio](https://fazer.agency/work/fitolio/): Fazer built Fitolio’s brand, crafting a bold identity and Let's Get Live messaging to connect users with trainers and wellness content. Explore more! - [IPRG](https://fazer.agency/work/iprg/): Fazer rebranded IPRG with a bold identity and Don't leave money on the table messaging, setting them apart in NYC real estate. See the transformation! - [NEFCO](https://fazer.agency/work/nefco/): Fazer rebranded NEFCO with a bold orange connected N icon and strong blue wordmark, showcasing their expertise in community-driven supply chain solutions. - [Power Design](https://fazer.agency/work/power-design/): Fazer revitalized Power Design's brand, crafting a bold identity and designing what's next positioning to highlight their innovative approach. - [Operize](https://fazer.agency/work/operize/): Fazer launched Operize, a sleek, all-in-one healthcare maintenance platform with a bold identity and bringing everyone together in the cloud positioning. - [Olive Garden](https://fazer.agency/work/olive-garden/): Fazer modernized Olive Garden’s Italian heritage with a chef-driven identity, boosting footfall, online engagement, and sales. See the transformation! - [Matter Health](https://fazer.agency/work/matter-health/): Fazer rebranded Matter Health with a bold identity and Total healthcare. Where you live. messaging, driving growth and $35M in funding. Explore more! - [Optis](https://fazer.agency/work/optis/): Fazer rebranded Optis with a bold identity, highlighting its independent expertise in source-to-pay consulting. See how we set them apart from competitors! - [Azuca](https://fazer.agency/work/azuca/): Fazer rebranded Azuca with a sleek identity and TiME Infusion™ tech for fast THC & CBD delivery. Discover the transformation! - [Storyful](https://fazer.agency/work/storyful/): Fazer revitalized Storyful's brand, crafting a bold identity and clear positioning to reinforce its role as a trusted social media intelligence agency. - [Welltrack](https://fazer.agency/work/welltrack/): Fazer unified Protocall’s acquisitions under Welltrack, creating a strong behavioral health brand that drives growth. Explore the transformation today! - [Questis](https://fazer.agency/work/questis/): Fazer rebranded Questis with financial healing, showcasing its transformative approach to employee financial wellness. Discover the impact today! - [Cynthia Rowley](https://fazer.agency/work/cynthia-rowley/): Fazer partnered with Cynthia Rowley to launch Rowley Eyewear, blending bold fashion with seamless e-commerce. Explore the transformation! - [Pepsi / Mountain Dew](https://fazer.agency/work/mountain-dew/): Fazer teamed up with Mountain Dew for the DEWeezy campaign, merging music and extreme sports with Lil Wayne, driving a 10-20% boost in urban product adoption - [Covalto](https://fazer.agency/work/covalto/): Fazer crafted Covalto’s sleek brand identity, blending tech and trust for Mexico’s SMBs. See how we brought their vision to life! - [Architect Partners](https://fazer.agency/work/architect-partners/): Fazer rebranded Architect Partners with The Map and the Territory, showcasing their expertise in crypto M&A advisory and innovation. Learn more today! --- # # Detailed Content ## Pages - Published: 2025-12-11 - Modified: 2025-12-17 - URL: https://fazer.agency/video/ --- > Outmanoeuvre competitors and dominate your market with the De-positioning Book—practical insights for leaders who drive results. - Published: 2025-11-03 - Modified: 2026-02-27 - URL: https://fazer.agency/depositioningbook/ --- > From Strategic De-positioning to Visual Storytelling, our method is designed to take brands to the next level. - Published: 2024-03-04 - Modified: 2026-08-12 - URL: https://fazer.agency/method/ --- > Is your brand all that it can be? Let’s talk about how we can help. - Published: 2024-03-03 - Modified: 2026-08-12 - URL: https://fazer.agency/contact/ --- > We work with some of the world's most innovative companies across every sector. - Published: 2024-03-03 - Modified: 2026-08-15 - URL: https://fazer.agency/about/ --- > Fazer is a global brand strategy & design firm in New York. We use De‑Positioning to solve customer pain points and build category‑defining brands. - Published: 2024-01-29 - Modified: 2026-06-19 - URL: https://fazer.agency/ --- --- ## Posts --- ## Industries --- ## Services --- ## Works ---